KRPR offer a Helping Hand!
A truly tremendous week on the road offering help to a much loved community group.
As part of our work with Wall’s Pastry, the KRPR team helped successfully complete its Helping Hand campaign and in turn transform the Little Lounge Play Café in Pontypridd, Wales with stunning results.
Over a three month period, the ‘Helping Hand’ campaign created and executed by KRPR asked communities up and down the UK to submit details of an area they felt was in need of a little bit of TLC; and that deserved a makeover which would make a real difference to the people in the community.
A high profile programme of local and national PR tactics were used to generate publicity, including a radio advertising campaign with our friends at Heart FM and as you can imagine the website was flooded with nominations!
Little Lounge Play Café, which provides affordable healthy food for both young and old, was finally chosen by a panel of specially selected independent judges who deliberated at length to select it as the winner.
It was then over to a team of trusted handy helpers, Cardiff-based Alfresco Landscape & Garden, who were deployed to create a sensory garden over a five-day period before the project was officially declared open!
The KRPR team liaised at length with the Alfresco team, helping plan the tremendous week in which a baron, unused space was transformed into the beautiful sensory garden that certainly has the WOW factor indented.
No event would be complete without an official ribbon cutting ceremony for a select VIP guest list so a special ceremony was organised which brought about tears of joy and many a happy smiling face on both the youngsters and parents.