17th January 2019

KRPR ‘inspired’ to support Chorley Youth Zone and David Beckham

KRPR were delighted to support Inspire, Chorley Youth Zone who has partnered with British Fashion Council (BFC) to deliver an inspirational Youth Workshop in Miami with guest appearance from David Beckham.

The workshop was hosted as part of the launch of David Beckham’s, adidas originals and BFC’s new creative collaboration Makerlab Presents: Here to Create; an annual project furthering education in the design and fashion sector championing emerging designers.

KRPR were tasked with a media outreach programme to showcase the successful workshops for the local youth zone which opened its doors last year to as a purpose-built facility for the borough’s young people aged 8 – 19, and up to 25 for those with disabilities.  Inspire Youth Zone provides a fun and safe environment where young people can come and enjoy themselves and will enable young people to raise their aspirations and confidence to create a happier and healthier generation.

The workshop itself was led by Ryan Powell, Youth Work Manager at Chorley Youth Zone  for students both here in the UK and the US. Supporting the BFC’s education pillar is an integral part of Beckham’s role as Ambassadorial President and he joined the team in Miami to play host at the workshop for budding designers. The workshop was curated to inspire the students who have opted for a career in the creative industries, to further inspire their creative vision, unlock creativity and demonstrate how talent and originality can transform to a tangible business future

The content of the workshop was designed to explore several fashion trends focusing on the impressions they can portray in modern society versus the impressions they originally portrayed when first designed and worn. It also aimed to instill confidence and reinforce the excitement young people feel when expressing themselves with fashion and the clothes they wear. The workshop explored the roots of fashion and how it links to the way young people brand themselves, express their personalities and shape their ideas through fashion today.

Ryan Powell said; “Both workshops were an amazing success and it’s been really inspirational for the young people to take part in such a fantastic project.  I’d like to thank the BFC, David and adidas Originals and I’m delighted that the output and insights from the workshops will be of great value.”

Janine Blythe, CEO of Inspire Youth Zone Chorley added; “This is a fantastic example of the genuine role of ‘role models’ and how respected big brands and organisations can inspire the youth of today. Wouldn’t it be wonderful if 10 years down the track we see the fashion superstars of the future referring to the workshop as the inspiration to pursue their dream – we should all be inspired to dream!”