America’s leading adhesive brand; Gorilla Glue had recently been launched into the UK with one of the key messages that all of the Gorilla products were ‘Tough’. KRPR were tasked with reinforcing this message, demonstrating that Gorilla Glue was tougher than the competition and, at the same time, raising brand awareness to both the trade and consumers.
KRPR devised a fun and creative campaign to demonstrate the strength of Gorilla Tape; one of the products in the Gorilla range. We enlisted Gorilla Glue European Managing Director to break an official Guinness World Record with the ‘Fastest time to duct tape a person to a wall’, using Gorilla Tape.
The world record was successfully smashed with the strength of Gorilla Tape the standout performer.
KRPR and Gorilla Glue went on to tape BBC Radio Lancashire Breakfast DJ, Graham Liver, to a wall, live on air. We took the event to a local primary school where a hall full of children witnessed their headteacher being taped to a wall, and the campaign was also carried through to a range of trade shows where the delegates and other exhibitors were invited to be taped to a wall. Gorilla Tape’s competitor tape products were also used to directly show the strength of Gorilla Tape to the trade, as the majority of other brands snapped under the pressure, again demonstrating the stand out ‘Tough’ properties of Gorilla Tape.
National, local and trade press and broadcast coverage.
seconds is now our new Guinness World Record.
The Gorilla Glue’s European Managing Director successfully achieved a new official Guinness World Record. A video of the Guinness World Record attempt was widely shared across social media and used within marketing material to support the sales team.
Widespread national and local PR coverage across press and broadcast media including all of Gorilla Glues key trade titles, with a reach of over 7 million.
The world record has been well received by the industry, with Gorilla Glue regularly demonstrating and showing the world record video at trade exhibition shows.