KRPR were asked to devise and implement a high impact campaign to launch a collective energy switching scheme for the councils across Lancashire. The Lancashire campaign, ‘People Power’, was part of a national auction with each county responsible for its own PR and marketing campaign.
The campaign was launched to address the statistic that 1 in 5 people in Lancashire are ‘fuel poor’.
The initiative was to run a collective energy switching scheme to enable households across Lancashire to easily engage with the gas and electricity markets and get the best deal on their energy bills.
With a ‘council-backed’ switching scheme, the objective was to access householders to give them the confidence and support to switch. By working in communities across the county, there would be a larger group to take to auction, offering an attractive proposal to the utility providers to bid for the business.