KRPR started working with Little Brian in April 2016, perfect timing as this was the very start of the journey for the toy brand which was set to launch into the consumer retail market. KRPR were commissioned to drive awareness of the brand both to the buying public and to the retail sector to help secure listings in major multiples.
KRPR’s work began by defining the brand itself and what the personality of that brand should be, heavily involved in defining the brand proposition and its marketing collateral; including the website. Communication with retailers and potential buyers was pivotal and KRPR also developed a suite of literature for Little Brian to use to support their presentations to major retailers.
After the initial work behind the brand, KRPR developed a social presence for Little Brian, setting up Twitter, Facebook, Instagram and Pinterest all reflecting the new brand personality in look and content.
The big PR push then began with KRPR contacting local and national consumer and trade media to generate awareness of the brand, the results of which were nationwide coverage in major newspapers like The Daily Express and The Independent.
To further help cement Little Brian in its given industries, KRPR also attended and helped Little Brian exhibit at two key trade shows; the Stationary Show and the Toy Fair. Liaising with the media prior, during and post event.
The Independent's number 1 gift of choice for 4 year olds
people reached in just 12 months
award wins under our belt
The success for Little Brian in its first 12 months has been phenomenal! From celebrity endorsements to being voted the number one Christmas gift for four year olds by The Independent through to regular appearances in toy trade and children’s magazines.
Thanks to support from KRPR, Little Brian has managed to secure four award wins, including two wins at the Practical Pre School Awards, Gold winners at the Bizziebaby awards and an award win at the Creative Play Awards.
What’s more, KRPR has also helped Little Brian to secure its first major listing with major high street retailer, ASDA, a huge achievement for the brand making its first foray into such a competitive arena.
Through raising the awareness of the brand and building relationships with journalists over the past year, Little Brian has seen widespread coverage in both national, local and trade press, reaching over 7 million people.