KRPR ‘check in’ with historic Ludlow hotel
Team KRPR check in with a new client and we are delighted with the business win!
The media and communications for one of England’s most historic hotels will now be handled by us here at KRPR further adding to our wealth of experience in the hotel and hospitality industry.
With its doors currently closed for refurbishment, the hotel’s parent company, Crest Hotels appointed KRPR to handle all pre and post opening PR and social media as well co-ordinating the hotel’s re-opening over various stages.
Since coming on board, KRPR have already assisted with the new ownership announcement and Kara Rose, MD said: “I am delighted the agency can be involved with such a notable and iconic hotel. The hotel, which dates back to 1619, is steeped in history and nostalgia and we can’t wait to start seeing footfall through the doors once more.
“We’ve put together a detailed communications plan which will assist the opening and already, we’ve had tremendous results in both local, trade and regional press. What is clear from the outset is that people really do support Crest in ensuring the hotel can once again re-open its doors for business and we look forward to working with the hotel team with effective PR tactics and digital support to create as much buzz and awareness as possible on a national scale.”
Jason Hiley, Group Operations Director at Crest Hotels added: “Having spoken to Kara at length, it was clear that their passion, enthusiasm and experience in the hospitality industry is second to none and we are delighted to have them on board. It is an exciting time for The Feathers and by having such a well-connected PR agency by our side we know they will ensure we leave no stone unturned in generating awareness, bookings and of course driving footfall to the hotel.”
Since conception KRPR has worked with hotels and hotel brands including Park Inn by Raddison, Hampton By Hilton, Valor Hospitality Europe, Crowne Plaza, Holiday Inn, Best Western and Squire Hotels amongst others and is therefore perfectly placed to support the re-opening of The Feathers Hotel.