The KRPR team knows all too well how important image and reputation is to schools, colleges and universities. We work with each body of education to convey the right messages that has mass market appeal. The creation of a brand and its key messaging that students and parents each want to be a part of and involved in – a thriving, professional, successful establishment that excels in its individual areas. It’s not all smooth sailing though and establishments don’t always get the results they had hoped for; so sometimes we do need to don our crisis PR hats to avert the wrong attention. Our clients know they are in safe hands.

Of course, it is not just about pupils and parents either, it is about attracting the right talent to teach and equip those pupils. The multi-faceted establishments need a multi-faceted PR campaign that targets pupils and teaching staff to ensure we get an A* each time.